A cultural hub celebrating the rich rhythms, culture and food of Isaan
First launched 2015
Molam World places Isaan culture in the heart of The Fields. Presented by Amazing Thailand, it is a platform for a centuries-old musical tradition from Northeast Thailand and the surrounding region. Bawdy, witty, sunny and sometimes melancholic, Molam combines local instruments like the khaen and phin with electric influences, including the psychedelic sounds introduced to the region by American soldiers in the 60s.
Joining the Molam Bus, farm tower and regional food vendors is a new theatre, Haan Molam by PO-D Architects. The pop-up stage finds permanence as a mixed-use wooden venue, contemporizing Isaan building methods and folk social structure, where the spirit of Isaan mingles with root music from around the world.
About Amazing Thailand
Through Amazing Thailand, the Tourism Authority of Thailand has long shared the charm of our country with the world. As travel continues to evolve, Amazing Thailand is embracing a new chapter with its campaign: where healing is the new luxury, found in self-expression, music, good food and human connection.
